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Pepsi and Twitter Announce Global Music Partnership

26.5.12


Pepsi and Twitter today announced "Live for Now Music," a global music partnership that will bring people closer to the artists they care about and help them easily discover new music, all through Twitter.

Through this partnership, an extension of Pepsi's recently announced "Live for Now" global campaign, Twitter's more than 140 million users can listen to and discover more music through free weekly music downloads, music-focused original videos, and a series of pop-up concerts this summer and fall.

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